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Since 2014, we provide affordable beauty products for women worldwide. Our highly pigmented, quality products for lips, eyes, face and nails cater to all skin types and skin tones.   

Creativity, Design and Audacity are the heart of our brand. Innovation and Security are the pillars of our production process.

To deliver the best products, our in-house R&D and ISO-certified production facilities, based in Istanbul, ensure that innovation and quality are at the heart of our processes. We also leverage the expertise of our production partners in Italy and Germany.

Being present throughout the world means our consumers are everywhere, of any age, and part of any culture. Our goal as a brand, is to cater to consumers on performance and price, but also, and most importantly, on their personal needs. That’s why our products are PETA Cruelty-free certified, Halal-certified and paraben free.

All our products have been dermatologically and ophthalmologically tested, and we infuse our formulas with enhancing ingredients, such as natural oils and vitamins.

To ensure safety of employees and consumers, our factory underwent a vigorous audit process in line with the COVID-19 Hygiene Infection Prevention and Control certification program, in Istanbul. We are proud to attest that our production facilities have been certified “COVID-19 Safe Production”.